August 11, 2025
I’m going to challenge something a lot of marketers believe: that shorter attention spans are the problem. They’re not. Buzzfeed built its entire business on quick hits and viral content....
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In October 2023, Google rolled out a core update, and even well-optimised websites stopped ranking. Image Overnight, HubSpot and Zapier’s blog traffic dropped double digits according to Sistrix visibility data....
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